"Help wanted: communication strategists": the inclusion of heresthetic in professional communication training

Technical communicators must manage complex strategies involving people, projects, goals, priorities, institutional rules and politics, national and international standards, cultural conventions, relationships between diverse technological platforms, and a variety of constraints. We must also blow how to neutralize or offset attempts by others to manage those same variables when those people interfere with our goals. To do these things, technical communicators must use heresthetic.