• DocumentCode
    1683061
  • Title

    Notice of Retraction
    The stage of enterprise PR´s mind: Based on three levels of love

  • Author

    Zhang, Jingyun ; Wang, Yong

  • Author_Institution
    Business school, Beijing Technology and Business University, Beijing, China
  • fYear
    2011
  • Firstpage
    1
  • Lastpage
    3
  • Abstract
    Notice of Retraction

    After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

    We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

    The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

    By Graeco philosophy, love could be classified to three levels — erõs, philia and agape. Based on this, the paper analyzes the three stages of enterprise PR´s mind — primary, middle and ultimate. The author analysis the relations between erõs and primary PR´s stage, philia and middle stage whereas agape and ultimate stages firstly, then reveals the relationship of the three stages. Finaly, the paper forms the optimum PR´s stage for enterprise to take — the harmony and extensibility stage.
  • Keywords
    Companies; Educational institutions; Ethics; History; Humans; Presses; PR´s mind for enterprise; The Level of Love; harmony and extensibility; the optimum stage;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E -Business and E -Government (ICEE), 2011 International Conference on
  • Conference_Location
    Shanghai, China
  • Print_ISBN
    978-1-4244-8691-5
  • Type

    conf

  • DOI
    10.1109/ICEBEG.2011.5887228
  • Filename
    5887228