DocumentCode
1697100
Title
A new solution method for customer grading problem with multi-factor constraint
Author
Yang, Jie ; Chen, Yimin
Author_Institution
Guoyuan Securities Corp., Hefei, China
fYear
2012
Firstpage
1
Lastpage
5
Abstract
Customer grading is important for recognizing valuable customers in company, especially for those who have too many customers to serve while the service resources are limited. In this paper, for general multi-factor customer grading problems, a new grading model is established with multiple constraints, and a solution method for this problem is provided. Case study from a security corporation illustrates the effectiveness of the solution algorithm.
Keywords
customer relationship management; customer relationship management; general multifactor customer grading problems; multifactor constraint; security corporation; solution method; valuable customer recognition; Clustering methods; Companies; Equations; Mathematical model; Resource management; Security;
fLanguage
English
Publisher
ieee
Conference_Titel
Computational Intelligence for Financial Engineering & Economics (CIFEr), 2012 IEEE Conference on
Conference_Location
New York, NY
ISSN
PENDING
Print_ISBN
978-1-4673-1802-0
Electronic_ISBN
PENDING
Type
conf
DOI
10.1109/CIFEr.2012.6327797
Filename
6327797
Link To Document