Single case research method to understand user experience in online stock braking

Author

Ibrahim, Ahmed M. ; Khalid, Haliyana

Author_Institution

Putra Bus. Sch., Univ. Putra Malaysia, Serdang, Malaysia

fYear

2014

fDate

2-5 Sept. 2014

Firstpage

74

Lastpage

78

Abstract

A single-case research method was chosen to explore further the user experience in online stock trading. This research focuses on part-time online stockbrokers. The study discusses the experiences of traders when conducting online stock trading and links it with the attributes of the user experience. The results of the study highlight that a significantly positive experience when executing online stock trading will influence users to use online stock trading in the future. It is envisaged that the discussion of the results and user experience attributes will enrich the knowledge of the online stock trading system, as well as the design of large-scale Web sites where effective and efficient system usage in relation to locating information is key to user success.

Keywords

Web design; electronic commerce; human factors; stock markets; information location; large-scale Web site design; online stock broking; online stock trading system; part-time online stockbrokers; positive experience; single-case research method; trader experiences; user experience attributes; Aging; Business; Human computer interaction; Human factors; Psychology; Stock markets; Usability; online stock broking; part-time traders; user experience;

fLanguage

English

Publisher

ieee

Conference_Titel

User Science and Engineering (i-USEr), 2014 3rd International Conference on

Conference_Location

Shah Alam

Print_ISBN

978-1-4799-5812-2

Type

conf

DOI

10.1109/IUSER.2014.7002680

Filename

7002680