Big Automotive Data: Leveraging large volumes of data for knowledge-driven product development

To be successful in the increasingly competitive consumer vehicle market, automotive manufacturers must be highly responsive to customer needs and market trends, while responding to the challenges of climate change and sustainable development. One key to achieving this is to promote knowledge-driven product development through large scale collection of data from connected vehicles, to capture customer needs and to gather performance data, diagnostic data and statistics. Since the volume of data collected from fleets of vehicles using telematics services can be very high, it is important to design the systems and frameworks in a way that is highly scalable and efficient. This can be described as a Big Data challenge in an automotive context. In this paper, we explore the opportunities of leveraging Big Automotive Data for knowledge driven product development, and we present a technological framework for capture and online analysis of data from connected vehicles.