SWOT analysis of mobile telecommunications sector of Pakistan

This paper aims to perform SWOT analysis of the mobile telecom sector in Pakistan. Detailed study has been carried out by conducting surveys with subjects having different backgrounds and belonging to different professions, regions and age groups. A comparative study of the mobile networks presently operating in Pakistan has been performed. It is found that telecom sector has significant potential to further expand and establish itself in far flung regions of Pakistan. With the emergence of new technologies worldwide, telecom industry in Pakistan has a lot to benefit from and offer high quality services to mobile phone users. By adopting the proposed strategies, telecom industry can significantly increase its market share and establish itself as the primary means of communication.