Factors affecting the continued intention of mobile shopping

Author

Kang, Chuen-Roan ; Hung, Ming-Chien ; Yang, Shih-Ting ; Hsieh, Ting-Chu ; Tang, Shung-Ming

Author_Institution

Dept. of Inf. Manage., Nat. Yunlin Univ. of Sci. & Technol., Douliu, Taiwan

fYear

2010

fDate

7-10 Dec. 2010

Firstpage

710

Lastpage

713

Abstract

Although the mobile shopping is convenient for our daily life, some people still discontinue their usage of mobile shopping approach even they already have the experience. The purpose of this study is to understand the factors of mobile shopping continuance. With the survey method, 500 college students of mobile phone users were surveyed and 244 effective questionnaires were obtained for survey analysis. This study conducts survey probing the factors affecting the continued intention of mobile shopping via the variables of confirmation, satisfaction, perceived usefulness, and trust. The results show that trust can improve the explanatory power of initial Expectancy Confirmation Model (ECM). This study also contributes to the m-shopping stores for enhancing their customers´ continuance on m-shopping and extends the researches on continuance model of information systems.

Keywords

information systems; mobile computing; retail data processing; expectancy confirmation model; information systems; mobile phone users; mobile shopping; Business; Context; Electronic commerce; Electronic countermeasures; Mobile communication; Mobile handsets; Reliability; Expectancy Confirmation Model; Mobile Commerce; Mobile Shopping; Trust;

fLanguage

English

Publisher

ieee

Conference_Titel

Industrial Engineering and Engineering Management (IEEM), 2010 IEEE International Conference on

Conference_Location

Macao

ISSN

2157-3611

Print_ISBN

978-1-4244-8501-7

Electronic_ISBN

2157-3611

Type

conf

DOI

10.1109/IEEM.2010.5674612

Filename

5674612