• DocumentCode
    1831780
  • Title

    Study of the users´ interests based on the internet browsing history

  • Author

    Yi, Cao ; Ning, Zhang

  • Author_Institution
    Bus. Sch., Univ. of Shanghai for Sci. & Technol., Shanghai, China
  • Volume
    5
  • fYear
    2011
  • fDate
    13-15 May 2011
  • Firstpage
    234
  • Lastpage
    238
  • Abstract
    This paper analyses the users´ group interests by mining the internet browsing history. To count the visiting information of the interests´ categories, visiting time and the number of users, get to the regularity of conclusion. Then, it has put forward an improved HAC (hierarchical agglomerative clustering) and k-means algorithm to cluster the users by their interests, to mine the users´ access mode. Finally, it has proved the stability of users´ dominant interests. That means the users´ most important interests are stable as the time increases.
  • Keywords
    Internet; data mining; pattern clustering; HAC; Internet browsing history; hierarchical agglomerative clustering; k-means algorithm; user group interest; Algorithm design and analysis; Classification algorithms; Clustering algorithms; Data mining; History; Internet; Stability analysis; data mining; dominant interests; group interests; hierarchical cluster; k-means;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Business Management and Electronic Information (BMEI), 2011 International Conference on
  • Conference_Location
    Guangzhou
  • Print_ISBN
    978-1-61284-108-3
  • Type

    conf

  • DOI
    10.1109/ICBMEI.2011.5914466
  • Filename
    5914466