Customer value of social network service website: Key components and impacts on Customer Loyalty

An increasing number of people are processing social communication online and the numbers are likely to increase rapidly in the near future. It is important to analyze the relationship between customer values of social network service and Customer Loyalty. The purpose of this paper is to answer the following questions. First, what are key components of customer value in social network service? Second, what influences the relationship between customer value and Customer Loyalty? Data collected from 160 respondents who participate in social network service website were used to test a research model. Several managerial implications were derived from the analysis and further studies were suggested.