Research on technology diffusion effect factors and promotion strategy of China´s auto industry

Based on technology diffusion theory, characteristics and main levels of technology diffusion were studied in this paper. Technology diffusion status of automobile industry in mainland China was analyzed. Effect factors of auto industry technology diffusion, capital investment situation, workforce situation, technology investment situation, channels situation, policy situation were identified. Through our study, a relatively complete view of technology diffusion of automobile industry international was constructed, in which diffusion party (supplier), recipient party (demander) and technology intermediary (diffusion medium) could be revealed. This paper also includes challenges to the further development of auto industry technology diffusion, and proposals to meet these challenges.