Credibility evaluation of B-to-C e-commerce enterprise

Author

Jun, Sun ; Lun, Ju

Author_Institution

Sch. of Econ. & Manage., Beijing Univ. of Chem. Technol., Beijing, China

Volume

2

fYear

2011

fDate

13-15 May 2011

Firstpage

497

Lastpage

499

Abstract

As the rapid development of the Internet, B2C e-commerce plays the important role in the life. However, the issues of trust block the development of B2C e-commerce. According to the relevant data of 2009-2010 China Internet Development Statistics Report and 2009-2010 online shopping in China Development Report and based on the domestic and international theories, this article established the theoretical trust model of B2C e-commerce and used the DEA model as the evaluation method. This method improves the lack of quantifying in trust evaluation and the defects of complex weigh. It plays the active role in promoting the credibility evaluation of B2C e-commerce.

Keywords

Internet; customer satisfaction; data envelopment analysis; electronic commerce; B2C e-commerce enterprise; DEA model; Internet; business to customer e-commerce; credibility evaluation; domestic theory; international theory; trust evaluation; trust model; Buildings; Business; Electronic commerce; Indexes; Internet; Layout; Security; B2C E-commerce; Credibility evaluation; DEA;

fLanguage

English

Publisher

ieee

Conference_Titel

Business Management and Electronic Information (BMEI), 2011 International Conference on

Conference_Location

Guangzhou

Print_ISBN

978-1-61284-108-3

Type

conf

DOI

10.1109/ICBMEI.2011.5917955

Filename

5917955