DocumentCode
1849507
Title
Research on the agreement and innovation of E-business and born global
Author
Liwei, Zhang
Author_Institution
Jilin Inst. of Chem. Technol., Coll. of Econ. & Manage., Jilin, China
Volume
2
fYear
2011
fDate
13-15 May 2011
Firstpage
563
Lastpage
566
Abstract
Born global is the new mode differed from traditional one, and its typical feature is to realize international business at the beginning period of enterprises´ establishment. E-business as the new marketing channel of enterprises gets the wide concern in recent years. This paper explores the deep agreement of E-business and born global in all aspects by the analysis of their implications and features, and then conducts the study of E-Business innovations in born global.
Keywords
electronic commerce; marketing data processing; born global; e-business; enterprise establishment; international business; marketing channel; Biological system modeling; Business; Consumer electronics; Internet; Maintenance engineering; Marketing and sales; Technological innovation; E-business; agreement; born global; innovation;
fLanguage
English
Publisher
ieee
Conference_Titel
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-1-61284-108-3
Type
conf
DOI
10.1109/ICBMEI.2011.5917973
Filename
5917973
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