The analysis of five forces framework of the saltwater pearls industry´s development

This paper has analyzed the five forces within the saltwater pearls industry. The industry will have to face the huge market share and huge risk of the unstable international market. There excess competition in the industry and the consumers´ power and forces are big so that the enterprises have to reposition their development strategies under the changes of market situation. By using the five forces framework, this paper has found the determined forces of the saltwater pearls industry and make some suggestions for the industry´ enterprises to position the development strategies and to select the fittest development strategies.