DocumentCode
1852635
Title
Engineer your marketing plan for sales success
Author
Geisman, Jim
Author_Institution
Marketshare Inc., Wayland, MA, USA
fYear
1995
fDate
21-23 Jun 1995
Firstpage
51
Lastpage
59
Abstract
In this discussion on marketing plan engineering the following points are considered: sales success is a numbers game; match what you are selling to what customers are buying; product lifecycles and buyer behavior models are useful; build sales momentum with sales and marketing leverage; and marketing plan implementation issues
Keywords
commerce; marketing; sales management; buyer behavior models; marketing plan; numbers game; product lifecycles; sales success; Marketing and sales; Reactive power;
fLanguage
English
Publisher
ieee
Conference_Titel
Electro/95 International. Professional Program Proceedings.
Conference_Location
Boston, MA
Print_ISBN
0-7803-2633-4
Type
conf
DOI
10.1109/ELECTR.1995.471048
Filename
471048
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