DocumentCode
185374
Title
Comparative analysis of Google and Bing SEO on leading Croatian news portals
Author
Britvic, Ivan ; Duric, Jurica ; Buzic, Dalibor
Author_Institution
Visoka Skola za Informacijske Tehnologije, Zagreb, Croatia
fYear
2014
fDate
26-30 May 2014
Firstpage
474
Lastpage
478
Abstract
Search engine optimization is a important task in professional web site design. Google dominates the search engine market but there are others, namely Bing, Yahoo, etc. How well are web sites optimized for other search engines and is it worth a trouble? What are the main differences between search engine algorithms? This research paper tend to answer these questions by comparing Google and Bing. Research includes example study of Croatian news portals, analyzing their SEO parameters and results they get on a Google and its primary contender, Microsoft Bing.
Keywords
Internet; Web sites; portals; search engines; Bing SEO; Google; Microsoft Bing; comparative analysis; leading Croatian news portals; primary contender; professional Web site design; search engine algorithms; search engine optimization; Facebook; Google; Optimization; Portals; Search engines; Twitter; Web pages;
fLanguage
English
Publisher
ieee
Conference_Titel
Information and Communication Technology, Electronics and Microelectronics (MIPRO), 2014 37th International Convention on
Conference_Location
Opatija
Print_ISBN
978-953-233-081-6
Type
conf
DOI
10.1109/MIPRO.2014.6859614
Filename
6859614
Link To Document