DocumentCode
1856186
Title
Research on index system of hotel services quality based on GIOWA
Author
Mai Ying
Author_Institution
Guangzhou City Polytech., Guangzhou, China
Volume
3
fYear
2011
fDate
13-15 May 2011
Firstpage
826
Lastpage
829
Abstract
Modern hotel now faces increasing international competition and the requirement of service quality in hotel of guests becomes increasingly. How to effectively provide quality services to improve the market competitiveness of the hotel industry is a problem. Scientific and rational hotel service quality evaluation system and evaluation methods can improve the level of the hotel management. Therefore, the paper establishes a service quality system of hotel, by using qualitative and quantitative approach. Then we calculate service quality class of hotel by using AHP and GIOWA. Thus, the evaluation indicators and methods become more scientific and more practical.
Keywords
competitive intelligence; decision making; hotel industry; international trade; AHP; GIOWA; hotel management; hotel service quality evaluation system; hotel service quality index system; international competition; Cities and towns; Customer satisfaction; Economics; Indexes; Industries; Matrix decomposition; Rivers; AHP; GIOWA; hotel service;
fLanguage
English
Publisher
ieee
Conference_Titel
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-1-61284-108-3
Type
conf
DOI
10.1109/ICBMEI.2011.5920386
Filename
5920386
Link To Document