Emotional Business Intelligence

The domain of Emotional Business Intelligence (EBI) aims to support business-relevant emotional and emotion-aware decisions in addition to rational decision making. EBI originates from three root domains: Emotional Business, Emotional Intelligence and Business Intelligence (BI). In this paper we emphasize emotional empowerment of the traditional BI function; outline its main characteristics as a business working model of an emotionally smart, continuously learning organization; and introduce a first candidate of the EBI Toolkit, the FeelingsExplorer (FE). FE is a mash-up browser based on 4i (“ForEye”) technology, capable of visualizing objects in an emotional semantic space and thereby supporting decision making on emotional grounds. It takes metadata as input and visualizes the personalized “emotional similarity” of products, services, and customers. Different scenarios for FE application and overall implications of EBI for business and human technology are discussed.