Traveling from B2B to B2C: Piloting a Moblog Service for Tourists

Author

Repo, Paivikki

Author_Institution

Nat. Consumer Res. Centre, Helsinki

fYear

2006

fDate

26-27 June 2006

Firstpage

16

Lastpage

16

Abstract

Developing new types of popular mobile services has turned out to be a challenging exercise. Our study examines the development of a business-to-business (B2B) mobile service into a business-to-consumer (B2C) service, in this case a moblog service for tourists. We focus on how the product development process can be enhanced and redirected through active user involvement. We came across a number of commercially important issues in this pilot study. Our experiences indicate that user involvement can be a fruitful albeit demanding operation for product developers. Interaction between product developers and users prompted changes in product development.

Keywords

Web sites; electronic commerce; human factors; mobile computing; product development; travel industry; business-to-business mobile service; business-to-consumer mobile service; product development process; tourist mobile blog service; user involvement; Business; Cameras; Context; Context-aware services; GSM; Information services; Message service; Product development; Prototypes; Usability;

fLanguage

English

Publisher

ieee

Conference_Titel

Mobile Business, 2006. ICMB '06. International Conference on

Conference_Location

Copenhagen

Electronic_ISBN

978-0-7695-2595-2

Type

conf

DOI

10.1109/ICMB.2006.46

Filename

4124111