Cell phone usage: an analysis of users´ subjective responses in the adoption

Cell phones are a pervasive new communication technology today, especially among college students. This paper examines college students´ cell phone usage from a behavioral and psychological perspective. Utilizing both qualitative (focus groups) and quantitative (survey) approaches, the study suggests these individuals use the devices for a variety of purposes: to help them feel safe, for financial benefits, to manage time efficiently, to keep in touch with friends and family members, et al. The degree to which the individuals are dependent on the cell phones and what they view as the negatives of their utilization are also examined. The findings suggest that people have various feelings and attitudes toward cell phone usages. This study serves as a foundation on which future studies will be built.