Developing a Practical Competency Curriculum for Department of Marketing and Logistics Management in Technical University

Author

Chen, Su-Chang

Author_Institution

Dept. of Marketing & Logistics Manage., Nat. Penghu Univ.

fYear

2006

fDate

21-23 June 2006

Firstpage

203

Lastpage

208

Abstract

The purpose of this study is to develop a practical competency curriculum model for department of Marketing and Logistics Management (MLM) in the technical university in Taiwan. The study firstly discusses the linking problems between business and technical university in Taiwan. Then, the practical competency curriculum developing model for the department of MLM in the technical university is proposed. In this model, there are seven steps that are to collect relative documents and interview with senior business experts, to find industry requirements, to determine competencies profiles, to develop curriculum framework, to confirm faculty and equipment requirements, to determine course flow and to evaluate and make an experimental teaching for this program. The above process has been used in National Penghu University (NPU) and got a sound result

Keywords

educational courses; educational institutions; logistics; marketing; teaching; National Penghu University; Taiwan; business experts; curriculum framework; equipment requirements; experimental teaching; faculty requirements; industry requirements; logistics management; marketing department; technical university; Education; Educational institutions; Educational products; Educational technology; Employment; Industrial training; Joining processes; Logistics; Marketing management; Supply and demand; Curriculum; Marketing and Logistics Management; Practical Competency; Technical University;

fLanguage

English

Publisher

ieee

Conference_Titel

Service Operations and Logistics, and Informatics, 2006. SOLI '06. IEEE International Conference on

Conference_Location

Shanghai

Print_ISBN

1-4244-0317-0

Electronic_ISBN

1-4244-0318-9

Type

conf

DOI

10.1109/SOLI.2006.329063

Filename

4125578