DocumentCode
1903660
Title
Integrated strategy development: an integrated roadmapping approach
Author
Kameoka, Akio ; Kuwahara, Terutaka ; Li, Meng
Author_Institution
Graduate Sch. of Knowledge Sci., Japan Adv. Inst. of Sci. & Technol., Ishikawa, Japan
fYear
2003
fDate
20-24 July 2003
Firstpage
370
Lastpage
379
Abstract
This paper revisits two cases of new technology and product foresight and assessment in Japanese companies and industries. The case studies show that technology forecasting or roadmapping that integrates corporate strategy and technology strategy plays an important role in economic success. Integrated technology roadmapping provides a practical instrument for developing long-range technology and strategy by aligning internal resources and social marketing factors.
Keywords
strategic planning; technological forecasting; technology management; Japanese companies; corporate strategy; integrated roadmapping approach; integrated strategy development; integrated technology roadmapping; social marketing factors; technology forecasting; technology strategy; Companies; Facsimile; Instruments; Manufacturing industries; Office automation; Strategic planning; Technological innovation; Technology forecasting; Technology management; Writing;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of Engineering and Technology, 2003. PICMET '03. Technology Management for Reshaping the World. Portland International Conference on
Print_ISBN
1-890843-08-3
Type
conf
DOI
10.1109/PICMET.2003.1222815
Filename
1222815
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