DocumentCode
1921113
Title
Product identity system, the brand manager of enterprise
Author
Ying, Wang ; Linxin, Zheng
Author_Institution
Zhejiang Sci-Tech Univ., Hangzhou
fYear
2006
fDate
17-19 Nov. 2006
Firstpage
1
Lastpage
5
Abstract
This paper starts from the conception and source of product identity system (PIS), discusses the concept, contents, functions and composing of it. The PIS is made up of three parts: product basic system, product application system and product promotion system. Product basic system included logo & product sign, form of product, material & texture of product and product operating. And product application system included product specified color, graphics & patterns and visual elements three parts. Finally it discussed PIS handbook and the applicable areas of PIS
Keywords
product design; promotion (marketing); PIS handbook; brand enterprise manager; product application system; product basic system; product identity system; product promotion system; Bismuth; Computational Intelligence Society; Content management; Face detection; Graphics; Identity management systems; Image segmentation; Manufacturing; Product design; Refining;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer-Aided Industrial Design and Conceptual Design, 2006. CAIDCD '06. 7th International Conference on
Conference_Location
Hangzhou
Print_ISBN
1-4244-0683-8
Electronic_ISBN
1-4244-0684-6
Type
conf
DOI
10.1109/CAIDCD.2006.329342
Filename
4127179
Link To Document