DocumentCode
1933286
Title
A kind of classification and regression tree algorithm for unusual customers recognition in telecom trade
Author
Min, Yao ; Bin, Shen ; Ming-fang, Li
Author_Institution
Coll. of Comput. Sci., Zhejiang Univ., Hangzhou, China
fYear
2004
fDate
15-18 Sept. 2004
Firstpage
561
Lastpage
564
Abstract
The recognition of unusual customers is one of the most important applications in data mining. Using an example from telecom trade, This work presents a kind of classification and regression tree algorithm to recognize unusual customers in telecommunication trade databases (TCART for short). The TCART includes the following process: maximal classification tree construction, regression pruning and optimal classification tree selection. During the procedure of classification tree growing, we propose improved classification approaches. Finally, the TCART algorithm is validated by large numbers of customer data in the Zhejiang telecom database. The experimental results indicate that the TCART algorithm has the virtues of robustness and effectiveness.
Keywords
consumer behaviour; customer profiles; data mining; decision trees; marketing data processing; pattern classification; regression analysis; telecommunication services; very large databases; Zhejiang telecom database; data mining; maximal classification tree construction; optimal classification tree selection; regression pruning; regression tree algorithm; telecommunication trade databases; unusual customer recognition; Classification tree analysis; Regression tree analysis; Telecommunication computing;
fLanguage
English
Publisher
ieee
Conference_Titel
Services Computing, 2004. (SCC 2004). Proceedings. 2004 IEEE International Conference on
Print_ISBN
0-7695-2225-4
Type
conf
DOI
10.1109/SCC.2004.1358064
Filename
1358064
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