Mobile social business ecosystems with revenue-generating emotional engineering: Lessons from mobile business in Japan

The mobile Internet continues to grow and penetrate into everyday life. The mobile Internet is exposing new business models. Some of these business models are unique and mobile-specific. The author analyzes the emerging new trends in mobile business development. The new business trends are based on new business engineering to facilitate mobile-specific technological factors and social factors endangered by mobile technology. The past business ecosystems did not deal with the emotions in their frameworks. The author presents a view that emotion engineering is an important aspect of mobile business ecosystems.