DocumentCode
2061296
Title
Pre-shifting customer behavior in response to dynamic pricing events
Author
Song, R.
Author_Institution
Southern California Edison, Rosemead, CA, USA
fYear
2012
fDate
22-26 July 2012
Firstpage
1
Lastpage
3
Abstract
Prevailing research on customer response to dynamic pricing focuses on price elasticity of demand. An element of customer response which is not well understood is the elasticity of (temporal) substitution. Customers are encouraged to reschedule their demand to non-peak hours, but the extent to which they are willing or able to shift demand remains undetermined. This paper investigates load-shifting behavior in response to dynamic pricing among both customers experienced with and new to demand response.
Keywords
consumer behaviour; demand side management; pricing; customer response; demand price elasticity; demand rescheduling; demand response; dynamic pricing events; load-shifting behavior; nonpeak hours; pre-shifting customer behavior; substitution elasticity; temporal elasticity; Cooling; Estimation; Load management; Load modeling; Pricing; Sociology; Statistics; demand response; dynamic pricing; pre-shifting;
fLanguage
English
Publisher
ieee
Conference_Titel
Power and Energy Society General Meeting, 2012 IEEE
Conference_Location
San Diego, CA
ISSN
1944-9925
Print_ISBN
978-1-4673-2727-5
Electronic_ISBN
1944-9925
Type
conf
DOI
10.1109/PESGM.2012.6345401
Filename
6345401
Link To Document