Research on the Virtual Forecast Method of Background Advertisement Exposal Parameter of Sport Events

Author

Xiao Yi ; Liu Yu ; Zhang Lin ; Li Nanzhu

Author_Institution

Sport Events Res. Center, Shanghai Univ. of Sport Shanghai, Shanghai, China

fYear

2009

fDate

24-26 Sept. 2009

Firstpage

1

Lastpage

4

Abstract

According to the computational method of background advertisement exposal parameter of sport events and the general rules of television broadcast, virtual reality technology is used to simulate the live game and television broadcast. The prediction of background advertisement exposal parameter can be realized by using the three-dimensional projection transformation theory of computer graphics. A new and effective technological means is provided to the evaluation of sport events in advance. It makes the evaluation quantificational and scientific, and makes the prediction results more credible.

Keywords

advertising; digital simulation; solid modelling; television broadcasting; virtual reality; 3D projection transformation theory; background advertisement exposal parameter; computer graphics; live game simulation; sport events; television broadcast simulation; virtual forecast method; virtual reality technology; Broadcast technology; Computational modeling; Computer graphics; Discrete event simulation; TV broadcasting; Virtual reality;

fLanguage

English

Publisher

ieee

Conference_Titel

Wireless Communications, Networking and Mobile Computing, 2009. WiCom '09. 5th International Conference on

Conference_Location

Beijing

Print_ISBN

978-1-4244-3692-7

Electronic_ISBN

978-1-4244-3693-4

Type

conf

DOI

10.1109/WICOM.2009.5300930

Filename

5300930