Emotional interaction in product design

In the process of using products, customers get acquainted with the features and properties of products through interacting with them, and become emotionally involved at the same time. Thus, great importance should be attached to emotional interaction in product design, i.e. products should be able to interact emotionally with users besides displaying themselves. This paper analyzes the emotional issues in the process of interaction from the perspective of interaction design, such as personal relevance, cultural conceptions and the realization of self-worth, etc. and studies the design philosophy of emotional interaction from three levels-reactive, behavioral and reflective, more specifically, utilizing the perceptual senses to achieve reactive interaction; employing the cognition and experience in the process of using products to attain behavioral interaction; designing meaningful form which encourages the user to evaluate, associate and reflect to accomplish reflective interaction.