The research on emotional design

Nowadays, designers are keeping more attention to the emotional experience when people use the product. In this article, the authors focus on innovation of product design which is based on human¿s emotional demand. First, the authors have studied the theory of Norman¿s emotional design and the situation awareness theory of cognitive psychology, and then indicate that the basic attribute of product has been changed and the designing elements have been extended further. Finally the authors consider that the method of scenario design is fit for emotional design. Emotional design still takes user-centered concept as its philosophy.