Creativity roots in life —Thinking about the impact of regional culture on product design

Design is more than creating products, its essential purpose is improving people¿s life and guiding people to a correct lifestyle. Lifestyle deeply roots in a regional culture environment which has a great impact on product design. Design creativity roots in our daily life and design innovation is often an innovation of culture. Culture is increasingly being a crucial factor for design innovation. For us, it is getting more and more important to research the impact of regional culture on product design if we want to have our position in the global design market. From the aspects of culture and product design, this paper discusses how to discover the creativity in a certain culture environment and guide people to a civilized and healthy lifestyle.