DocumentCode
2076404
Title
Notice of Retraction
Service Strategy Based On Consumer Perceived Risk
Author
HaiXia Gao ; Jianhua Chen
Author_Institution
Sch. of Manage., Hangzhou Dianzi Univ., Hangzhou, China
fYear
2009
fDate
20-22 Sept. 2009
Firstpage
1
Lastpage
3
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
In today´s fiercely competitive environment, retaining customers is a challenge. Perceived risk is frequently an important effecting factor in consumer purchasing process. So service strategy before sale, during sale and after sale is the same important. A clear service strategy will include strategies with different pivot and content to reduce a customer´s perceived risk.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
In today´s fiercely competitive environment, retaining customers is a challenge. Perceived risk is frequently an important effecting factor in consumer purchasing process. So service strategy before sale, during sale and after sale is the same important. A clear service strategy will include strategies with different pivot and content to reduce a customer´s perceived risk.
Keywords
consumer behaviour; purchasing; consumer perceived risk; consumer purchasing process; Consumer behavior; Customer service; Decision making; Environmental management; Forward contracts; Jacobian matrices; Marketing and sales; Psychology; Risk management; Uncertainty;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-4638-4
Type
conf
DOI
10.1109/ICMSS.2009.5301161
Filename
5301161
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