Measurement, Modeling and Systemic Implementation of Cross-Media Communication Effect

In respect of the research subject of cross-media communication effect, this paper discusses the unity of measure system for evaluating the cross-media communication effect, and compares the technology measuring the communication effect of traditional media and new media. At the same time, combining the actual situation of media research market in China, this paper deals with such issues as single source and multi-source data as well as data fusion, and introduces the application of media research and prediction model in cross-media communication. As a specific application, this paper presents the description of eFrontSightcopy, an Internet communication effect real-time measurement and analysis system developed by the team under the guidance of the author.