The management of corporate image design process

Author

Chen, Shuxia ; Yang, Zheng

Author_Institution

Sch. of Urban Design, Wuhan Univ., Wuhan, China

fYear

2008

fDate

22-25 Nov. 2008

Firstpage

1086

Lastpage

1090

Abstract

Taking numerous enterprise image design cycle confusion in the present China as a breach, the author proposed that in the enterprise image design, the idea identity system as the command, following MI strictly (mind identity)-BI (behavior identity)-VI (visual identity) design cycle; And further pointed out: In MI, in VI, BI three large-scale system respective construction, should take Â¿the imageÂ¿ as the core, follows the image investigation-image localization-image construction-image dissemination the procedure. Study of the CIS design cycleÂ¿s management has certain reference value to design practice.

Keywords

business data processing; image processing; behavior identity; corporate image design process; enterprise image design cycle confusion; image construction; image dissemination; image localization; mind identity; visual identity; Bismuth; Chaos; Cognition; Computational Intelligence Society; Design engineering; Identity management systems; Large-scale systems; Modems; Process design; Systems engineering and theory; management; the enterprise image design; the procedure;

fLanguage

English

Publisher

ieee

Conference_Titel

Computer-Aided Industrial Design and Conceptual Design, 2008. CAID/CD 2008. 9th International Conference on

Conference_Location

Kunming

Print_ISBN

978-1-4244-3290-5

Electronic_ISBN

978-1-4244-3291-2

Type

conf

DOI

10.1109/CAIDCD.2008.4730751

Filename

4730751