Path analysis of the promotion of design to creative industries

Creative industry has become a necessary choice when social economy develops to a certain phase. It represents the future trend of newly-rising industries with knowledge economy, consumption culture and innovation theory as background. China¿s creative industries, though still in the preparation phase and starting late, but with a higher start and faster movement, have become new growing hot spots in the national economy. Design can be defined as creative activities with specific purpose. The core of creative industry is innovation. So they are the same in nature. In this paper, from designing point of view and through the research of design nature and law of development, the author, starting with artistic design which is closely related to the creative industries, identifies the common nature of artistic design and creative industry, so as to extend and find out a promoting path of creative industries, and also to figure out the virtuous cycle enabling complementary and common development. In addition, the author wants to show the practical meaning of inclusion and coordination of the two through detailed examples and accurate data. Development of art and design is promoting the development of creative industries, and vise versa. Using references from current design promotion, combined with current development status, it will of great help to find out the path to development of creative industries with Chinese characteristics that adapt to China¿s current development situation and fundamental realities.