Research on model-based optimization decision of combinatorial demand forecast and marketing mix tactics

Author

Song, Fugen ; Miao, Ji

Author_Institution

Glorious Sun Sch. of Bus. & Manage., Donghua Univ., Shanghai, China

Volume

1

fYear

2008

fDate

17-19 Nov. 2008

Firstpage

1443

Lastpage

1447

Abstract

It is an important issue to embrace market opportunities, and optimize the management decision for enterprises. This paper presents an automatic selection principle of combinatorial forecast based on rule reasoning, and marketing mix tactics. An optimization model of marketing mix based on forecast is established. It is of practical significance to improve the ability of taking market opportunities, decision making level, and market competitiveness.

Keywords

combinatorial mathematics; decision making; demand forecasting; globalisation; industrial economics; market opportunities; optimisation; combinatorial demand forecast; decision making; market competitiveness; market opportunities; marketing mix tactics; model-based optimization decision; rule reasoning; Conference management; Demand forecasting; Economic forecasting; Engineering management; Intelligent systems; Knowledge engineering; Knowledge management; Market opportunities; Marketing management; Predictive models; Combinatorial forecast; Marketing Mix Tactics; Optimization Decision; Rule;

fLanguage

English

Publisher

ieee

Conference_Titel

Intelligent System and Knowledge Engineering, 2008. ISKE 2008. 3rd International Conference on

Conference_Location

Xiamen

Print_ISBN

978-1-4244-2196-1

Electronic_ISBN

978-1-4244-2197-8

Type

conf

DOI

10.1109/ISKE.2008.4731159

Filename

4731159