DocumentCode
2095724
Title
Notice of Retraction
Research on Brand Building-Based Organizational Interface Management
Author
Zhang Yi ; Zhang Rui
Author_Institution
Inst. of Brand Sci., Chongqing Univ. of Arts & Sci., Chongqing, China
fYear
2009
fDate
20-22 Sept. 2009
Firstpage
1
Lastpage
3
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Brand building-based relationship development should include all stakeholders, and should not be limited to consumers or customers. At the same time, the responsibility that brand built and brand relations developed don´t only belong to the company marketing department, it must become a shared responsibility of all sectors, and become a staff, entire process, all-round career. The organization is the brand, and the brand is the organization. The paper analyzes interface management question and its cause, and then it puts forward interface management tactics between organization and stakeholders, as well as interface management tactics between function departments within organization.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Brand building-based relationship development should include all stakeholders, and should not be limited to consumers or customers. At the same time, the responsibility that brand built and brand relations developed don´t only belong to the company marketing department, it must become a shared responsibility of all sectors, and become a staff, entire process, all-round career. The organization is the brand, and the brand is the organization. The paper analyzes interface management question and its cause, and then it puts forward interface management tactics between organization and stakeholders, as well as interface management tactics between function departments within organization.
Keywords
marketing; organisational aspects; brand building; brand relationship; interface management tactics; organizational interface management; relationship development; Art; Communication effectiveness; Engineering profession; Forward contracts; Innovation management; Management training; Research and development management; Supply chain management; Technological innovation; Visualization;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-4638-4
Type
conf
DOI
10.1109/ICMSS.2009.5301882
Filename
5301882
Link To Document