Viral Marketing and Its Application in Enterprise Drive Operation

This paper mainly develops the operation strategy of an enterprise drive based on viral marketing. Firstly, it introduces the concept, the features and successful cases of viral marketing. Next, it introduces what is Kingdee cloud drive and shows the comparative results among Kingdee cloud drive and other drives. With respect to the market positioning, this paper designs the operation strategy. Based on viral marketing, the detailed progress and reward mechanism are put forward in order to attract more users. Finally, the lottery model is developed based on the analytic network process in the reward mechanism.