Research on fuzzy comprehensive evaluation of enterprise websites

Author

Wang, Xiaohong ; Li, Liwei ; Tian, Ling

Author_Institution

Coll. of Manage., Beijing Union Univ., Beijing, China

fYear

2010

fDate

17-19 Dec. 2010

Firstpage

937

Lastpage

940

Abstract

The importance of enterprise website to promote enterprise development is becoming more and more attention by the small and medium-sized enterprises. This paper establishes an evaluation index system of food enterprise websites from the perspective of user´s experience based on the website localization and the current literature, and uses analytic hierarchy process to determine the weight of each level index, and establishes the fuzzy comprehensive evaluation model of enterprise websites, and carries out a case study with the evaluation index system. The case study shows that it is reasonable and credible to evaluate enterprise websites with analytic hierarchy process and fuzzy comprehensive evaluation.

Keywords

Web sites; business data processing; decision making; food processing industry; fuzzy set theory; analytic hierarchy process; enterprise development; evaluation index system; food enterprise websites; fuzzy comprehensive evaluation; small and medium-sized enterprises; user´s experience; website localization; Business; Food industry; Indexes; Production facilities; Security; Stability criteria; analytic hierarchy process; food enterprise website; fuzzy comprehensive evaluation; small and medium-sized enterprises; website evaluation;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Theory and Information Security (ICITIS), 2010 IEEE International Conference on

Conference_Location

Beijing

Print_ISBN

978-1-4244-6942-0

Type

conf

DOI

10.1109/ICITIS.2010.5689800

Filename

5689800