Relationship between Information Presentation of E-Commence Website and Consumer´s Online Purchasing Decision

Why you always buy something on a website, not on another. Whether does information presentation impact your decision? How to impact? At present, many attentions have been paid to it. In this study, we make some hypotheses about this problem, then in two business sites: "Amazon" & "Taobao", choose two commodities: books and clothing to do a survey, through online questionnaire and data analysis by the software of SPSS. As a result, all hypotheses are tested. We find information presentation has a positive associated with the consumer\´s online purchasing decision and to different types of commodities, information format and content have different effects. In detail, to personalized commodities, information format has more impact on it, and to general commodities, information content is more concerned by consumers.