DocumentCode
2137969
Title
Research on SEO strategies of university journal websites
Author
Shi, Jing ; Cao, Yan ; Zhao, Xue-jing
Author_Institution
Transportation Management College, Dalian Maritime University, China
fYear
2010
fDate
4-6 Dec. 2010
Firstpage
3060
Lastpage
3063
Abstract
University Journals are an important platform for universities´ resource sharing and management, so far the construction of University Journal Websites developed rapidly. After the establishment of the sites, University Journals facing the problem of how to promote the sites, and search engine promotion is a good choice. But then we should consider how to do search engine optimization(SEO). In this paper, consindering the features of university journal websites, doing the SEO strategies from those aspects: directory structure, keyword strategy, URL pseudo-static, code optimization and inbound links.
Keywords
Education; Google; HTML; Internet; Optimization; Robots; Search engines; Journal Website; PR value; Search Engine Optimization (SEO); URL pseudo-static;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Science and Engineering (ICISE), 2010 2nd International Conference on
Conference_Location
Hangzhou, China
Print_ISBN
978-1-4244-7616-9
Type
conf
DOI
10.1109/ICISE.2010.5690798
Filename
5690798
Link To Document