Joint Decision of Pricing and Package Coupon Value

We assume the retailers strive for the maximization of profits, and this paper talks about three kinds of package coupon, and focus on the optimal decision of coupons face value and product prices for each kind of them on the two strategies which is differential pricing and uniform pricing. We get a result that the profit of using coupon offer is higher than without-a-coupon offer, and the retailers who choose differential pricing will get more profits, besides we achieve the different joint pricing decisions of differential pricing for each kind of coupon. At the end of this paper, we compare the three coupons integrated, and find out the best offering mode and the best pricing decision corresponding.