DocumentCode
2152006
Title
Study on the application of integrated marketing theory by engineering consultation companies
Author
Wang, Fanjun
Author_Institution
School of Management Tianjin University, China
fYear
2010
fDate
4-6 Dec. 2010
Firstpage
6174
Lastpage
6177
Abstract
Engineering consulting industry growing domestic and international market competition forced the engineering consulting companies must find new ways to enhance marketing capabilities. This study combines the latest integrated marketing theory in the analysis of the characteristics and marketing issues of engineering consulting industry, at last the author gives some suggestions as how to apply integrated marketing theory based on to integrated marketing theory.
Keywords
Companies; Economics; Educational institutions; Finance; Industries; Marketing management; Planning; engineering consultation; integrated marketing; integrated marketing communication;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Science and Engineering (ICISE), 2010 2nd International Conference on
Conference_Location
Hangzhou, China
Print_ISBN
978-1-4244-7616-9
Type
conf
DOI
10.1109/ICISE.2010.5691410
Filename
5691410
Link To Document