Research on BSC-Based Quality Evaluation of Enterprise Business Websites

Author

Ying, Feng ; Chun, Qiu Ru

Author_Institution

Sch. of Bus. Adm., Jiangsu Univ., Zhenjiang, China

fYear

2010

fDate

24-26 Aug. 2010

Firstpage

1

Lastpage

4

Abstract

More and more enterprises have started Electronic Commerce (EC) in recent years, and the quality of business websites plays a crucial role in the EC development. Based on the characteristics and effects of business websites, this paper first establishes the Balanced Scorecard-based (BSC) evaluation index system, determines the index weight by means of entropy of information theory and Analytic Hierarchy Process (AHP). It then appraises the quality of enterprise business websites in terms of fuzzy comprehensive evaluation method. An example of a certain enterprise business website is provided finally to verify the rationality of the evaluation index system and the validity of the evaluation method.

Keywords

Web sites; electronic commerce; entropy; fuzzy set theory; analytic hierarchy process; balanced scorecard; electronic commerce; enterprise business Web sites; entropy; evaluation index system; fuzzy comprehensive evaluation method; Business; Entropy; Finance; Indexes; Information technology; Information theory; Technological innovation;

fLanguage

English

Publisher

ieee

Conference_Titel

Management and Service Science (MASS), 2010 International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-5325-2

Electronic_ISBN

978-1-4244-5326-9

Type

conf

DOI

10.1109/ICMSS.2010.5576863

Filename

5576863