• DocumentCode
    2166543
  • Title

    Notice of Retraction
    Scenario Planning and Strategic Analysis ofthe Online Music Industry

  • Author

    Yang Yi ; Sharma, R.

  • Author_Institution
    Inst. for Media Innovation (SIGIDE), Nanyang Technol. Univ., Singapore, Singapore
  • fYear
    2009
  • fDate
    20-22 Sept. 2009
  • Firstpage
    1
  • Lastpage
    9
  • Abstract
    Notice of Retraction

    After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

    We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

    The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

    This paper aspires to provide a better understanding of the future development of music as an IDM service. This paper adopted scenario planning (SP), an approach already widely utilized in strategy and decision making, as a tool for developing business strategies. Scenarios are systemic tools, which can help articulate, discuss, and illustrate different possible futures. To narrate this point, the paper provides an example of scenario planning applied to the music industry. Various disruptive forces are identified, which, in retrospect, attributed to the future development of music industry.
  • Keywords
    decision making; music; business strategy development; decision making; online music industry; scenario planning approach; Business; Companies; Consumer behavior; Decision making; Fans; Internet; Marketing and sales; Power system planning; Strategic planning; Technological innovation;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science, 2009. MASS '09. International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-4638-4
  • Type

    conf

  • DOI
    10.1109/ICMSS.2009.5304512
  • Filename
    5304512