Service Culture and Its Impact on Service Innovation: Based on the Model of Service Value Chain

In many countries, service sector has become the dominant sector. Modern service sector requires talents skillful at multidisciplinary subjects including IT services, business models, management skills, psychology etc. The multidisciplinary features bring about new challenges for services innovation. In this paper, we introduce the service culture concept as well as service innovation theory, and then present service value-chain model. Based on this model, we analyze the impact of service culture, and conclude that service culture influences the innovation from three aspects: interior, exterior and delivery. In the end, based on Haier Case Study, we analyze the practical significance of service culture to enterprise development.