Trust Evaluation Based Content Filtering in Social Interactive Data

Author

Lingshan Xu ; Xianghan Zheng ; Chunming Rong

Author_Institution

Coll. of Math. & Comput. Sci., Fuzhou Univ., Fuzhou, China

fYear

2013

fDate

16-19 Dec. 2013

Firstpage

538

Lastpage

542

Abstract

A new Cloud-based Trust Awareness and Interaction Model (CTAIM) is proposed for trust evaluation based content filtering in social interactive data. The research is based on diversified information from social interactive data to analyse people´s intention and evaluate people´s trust. The proposed model is composed of Bayesian content filtering algorithm and Bayesian inference algorithm in Dirichlet distribution, and it´s capable to provide 3^rd party trustworthiness evaluation according to node behavior and interaction history with high-efficiency, security, and neutrality. Additionally, MapReduce-based computing and HBase storage framework are implemented for parallel computing among mass interactive data.

Keywords

Bayes methods; cloud computing; content-based retrieval; information filtering; interactive systems; social networking (online); trusted computing; 3rd party trustworthiness evaluation; Bayesian content filtering algorithm; Bayesian inference algorithm; CTAIM; Dirichlet distribution; HBase storage framework; MapReduce-based computing; cloud-based trust awareness and interaction model; interaction history; mass interactive data; node behavior; parallel computing; people intention analysis; people trust evaluation; social interactive data; trust evaluation based content filtering; Bayes methods; Cloud computing; Computational modeling; Filtering; Inference algorithms; Mobile nodes; Bayesian algorithm; cloud computing; social interactive data; trustworthiness evaluation;

fLanguage

English

Publisher

ieee

Conference_Titel

Cloud Computing and Big Data (CloudCom-Asia), 2013 International Conference on

Conference_Location

Fuzhou

Print_ISBN

978-1-4799-2829-3

Type

conf

DOI

10.1109/CLOUDCOM-ASIA.2013.106

Filename

6821046