• DocumentCode
    2184206
  • Title

    Developing a Research Framework of Entrepreneurship Education Curriculum for Department of Marketing and Logistics Management in Technological Institutes and Universities

  • Author

    Chen, Su-Chang ; Hsiao, Hsi-Chi ; Chou, Chun-Mei ; Chang, Jen-Chia ; Shen, Chien-Hua ; Liang, Rong-Da

  • Author_Institution
    Dept. of Marketing & Logistics & Manage., Nat. Penghu Univ., Penghu, Taiwan
  • fYear
    2010
  • fDate
    24-26 Aug. 2010
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    The aim of this article is to develop a research framework of entrepreneurship education curriculum for department of marketing and logistics management in technological institutes and universities. This framework proposes three stages. In the first stage, the goal of this stage is to find core competences of marketing and logistics entrepreneurs and to establish competences profile. In the second stag, it will transfer competences profile into entrepreneurship curriculum. The curriculum goal, teaching strategies, teaching materials of entrepreneurship curriculum for department of marketing and logistics management in technological institutes and universities will be established in this stage. In the third stage, the formative evaluation and summative evaluation will be done. Finally, the entrepreneurship education curriculum for department of marketing and logistics management in technological institutes and universities will be developed.
  • Keywords
    commerce; educational institutions; logistics; management education; marketing; teaching; entrepreneurship education curriculum; logistics management; marketing core competences; marketing department; teaching materials; teaching strategies; technological institutes; technological universities; Educational institutions; Industries; Innovation management; Logistics; Materials;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science (MASS), 2010 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-5325-2
  • Electronic_ISBN
    978-1-4244-5326-9
  • Type

    conf

  • DOI
    10.1109/ICMSS.2010.5577640
  • Filename
    5577640