DocumentCode
2216997
Title
Pricing Strategy Driven by Customer Requirements for Mass Customization
Author
Qin, Yanhong
Author_Institution
Sch. of Manage., Chongqing Jiaotong Univ., Chongqing, China
Volume
1
fYear
2010
fDate
26-28 Nov. 2010
Firstpage
176
Lastpage
179
Abstract
The influence of the traditional pricing strategy on the profit and market share is analyzed. And then the fact that the enterprise can increase profit and market share in the approach of customized pricing strategy is demonstrated by comparing characteristics of the pricing strategy driven by customer requirements in mass customization (MC) and the traditional pricing strategy in mass production. Finally, the steps implementing the customized pricing strategy for mass customization is proposed concretely.
Keywords
marketing; mass production; pricing; product customisation; profitability; customer requirements; customized pricing strategy; market share; mass customization; mass production; pricing strategy; profit share; customer requirements; marketing; mass customization; pricing;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on
Conference_Location
Kunming
Print_ISBN
978-1-4244-8829-2
Type
conf
DOI
10.1109/ICIII.2010.48
Filename
5694377
Link To Document