• DocumentCode
    2230267
  • Title

    Consumer behavior in electronic commerce

  • Author

    Yang, Nan

  • Author_Institution
    Econ. & Manage. Sch., Zhongyuan Univ. of Technol., Zhengzhou, China
  • Volume
    5
  • fYear
    2010
  • fDate
    20-22 Aug. 2010
  • Abstract
    On the basis of analyzing the behavior factors which influence on-line consumption in our country, the paper reveals the common rules of psychological activities of consumers by analyzing characters of consumers´ psychology. The paper put forward the countermeasures that enterprises of our country should be adopted in E-commerce environment.
  • Keywords
    consumer behaviour; electronic commerce; psychology; behavior factor; consumer behavior; consumer psychology; electronic commerce; online consumption; Business; Globalization; consumer behavior; e-commerce; marketing strategy; purchase behavior;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Advanced Computer Theory and Engineering (ICACTE), 2010 3rd International Conference on
  • Conference_Location
    Chengdu
  • ISSN
    2154-7491
  • Print_ISBN
    978-1-4244-6539-2
  • Type

    conf

  • DOI
    10.1109/ICACTE.2010.5579625
  • Filename
    5579625
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2230267