Efficient metering scheme in the WWW

Author

Kim, Soon Seok ; Shin, Je Yong ; Kim, Sung Kwon

Author_Institution

Dept. of Comput. Sci. & Eng., Chungang Univ., Seoul, South Korea

Volume

5

fYear

2001

fDate

2001

Firstpage

117

Abstract

In this paper, we present a secure and efficient metering scheme to measure the interaction between clients and servers in Web advertising. In most cases, Web advertising is composed of advertisers, clients, servers and an audit agency that collects metering information about the number of clients that are served by each server. The metering scheme should always be secure against fraud attempts by servers that maliciously try to inflate the number of their clients and against clients that attempt to disrupt the metering process, so we suggest secure and efficient metering schemes based on some cryptographic techniques.

Keywords

Internet; advertising data processing; auditing; client-server systems; cryptography; fraud; information resources; metering; telecommunication security; Web advertising; World Wide Web metering scheme; advertisers; audit agency; client numbers; client-server interaction measurement; cryptographic techniques; fraud; information security; metering process disruption; Advertising; Computer science; Cryptography; Information security; Polynomials; Scalability; Time measurement; Web server; World Wide Web;

fLanguage

English

Publisher

ieee

Conference_Titel

Info-tech and Info-net, 2001. Proceedings. ICII 2001 - Beijing. 2001 International Conferences on

Print_ISBN

0-7803-7010-4

Type

conf

DOI

10.1109/ICII.2001.983504

Filename

983504