Research on the price negotiation mechanism of green supply chain of manufacturing industry from the angle of customer behavior

The manufacturing industry has brought the question of serious environmental pollution while makes the contribution for human economic development. In order to achieve coordinated development of economy and environment, manufacturing enterprise need to implement green supply chain operation. The price of green product will increase for the use of green material and technology in the manufacturing industry implementing green supply chain operation. The price is the important factor impacting on the customer purchase behavior. In order to improve competitiveness and conquer more market share, the subjects of green supply chain must be negotiate the price of green product reasonably. This treatise has structured the model of negotiation mechanism of green supply chain price and discussed the price of green products, the profit of supplier, the profit of manufacturer and the profit of whole green supply chain under the condition of negotiation or non-negotiation of price respectively from the angle of customer behavior.